Apple Opens Official Store on TikTok’s Sibling App Douyin

Apple has opened an official online store on Douyin, China’s TikTok, in a push to deepen its presence in the mainland ahead of the iPhone 17 launch. Douyin has over 760 million monthly users and runs its own shopping marketplace, making it a powerful retail channel.

Apple Brings Its Products to Douyin Mall

First spotted by IT Home, Apple officially launched its Douyin storefront on August 29. The Douyin Apple Store sells iPhones, iPads, Macs, and Apple Watches at prices matching those on Tmall, China’s largest e‑commerce platform.

Payments can be split into 12 interest-free installments through Douyin Pay. Apple also designed a special logo blending its icon with Douyin’s cyan and magenta colors.

Customers get more than just a shopping experience. The store offers chat support with Apple Specialists, official short videos, and tutorials from Apple Creative Trainers. It’s an attempt to replicate the Apple Store experience inside China’s biggest short‑video app.

Apple’s Douyin Store Signals Bigger China Push

Apple faces intense competition in China. Government subsidies cover devices under ¥6,000 ($834), leaving most iPhones excluded. To qualify, Apple cut iPhone 16 Pro prices by up to a third earlier this year, helping Greater China revenue grow 4.4% in the June quarter. Still, analysts warn weak spending and modest iPhone 17 upgrades may dampen demand.

By joining Douyin Mall, Apple is targeting young, trend-driven consumers where they spend most of their time.

Apple Expands Presence Across China’s Biggest Platforms

It’s also part of a broader effort to expand social presence. Earlier this month, Apple launched an official account on RedNote, China’s answer to Instagram, gaining over 200,000 followers within a day. Combined with its existing accounts on WeChat, Weibo, and Douyin, Apple is now extending its reach into full-scale social commerce.

Whether through customized logos, installment payments, or interactive shopping, the company is tailoring its approach to local expectations. With the iPhone 17 launch around the corner, Apple is betting that a bigger presence on China’s favorite apps will help keep it competitive in a market where rivals are moving fast.