Apple Unveils Stylish iPhone Pocket in Limited Edition Release

Key Takeaways:

Apple debuts the limited-edition iPhone Pocket: Created with the Issey Miyake studio, this rare accessory blends art and utility in a minimalist design.
Fashion meets functionality in a 3D-knit design: The iPhone Pocket uses stretchable fabric to hold an iPhone and small essentials, worn crossbody, over the shoulder, or around the wrist.
Two strap versions with vibrant color options: Available in short strap ($149.95) and long strap ($229.95) models, offering users flexible styling choices.
Apple’s first direct-to-retail limited edition release: Marks a shift in Apple’s retail strategy, making exclusive collaborations available directly through Apple Stores.
Global launch with limited availability: The iPhone Pocket arrives this Friday in select regions including the US, UK, France, China, Italy, Japan, Singapore, and South Korea.

Apple has introduced a new limited edition accessory for the iPhone called the iPhone Pocket, marking one of the few times the company has described a product as a limited release.

Designed in collaboration with the Issey Miyake design studio, known for crafting Steve Jobs’ famous black turtleneck, the iPhone Pocket reimagines the charm of the 2004 iPod Socks in a modern, fashion-forward form. The accessory uses a single 3D-knitted stretchable cloth to create a sleek, wearable pocket that can hold an iPhone along with other small items.

The iPhone Pocket can be worn in multiple ways, such as over the shoulder, around the wrist, or attached to a handbag. The fabric stretches enough to let users peek at the iPhone’s screen without fully removing it.

iPhone Pocket by ISSEY MIYAKE - Short - Lemon — Image Credit: Apple

Apple is offering the iPhone Pocket in two versions:

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Short strap version priced at $149.95, available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
Long strap version priced at $229.95, available in sapphire, cinnamon, and black.

This launch appears to be the first limited edition accessory ever sold directly through Apple’s retail stores. In the past, Apple has offered seasonal or brand collaborations such as Hermès Apple Watch bands, but these were never marketed as limited-time releases.

Availability

The iPhone Pocket will be available this Friday in select regions, including the US, UK, France, China, Italy, Japan, Singapore, and South Korea. It will also be displayed in a small number of Apple Stores.

With the iPhone Pocket, Apple is once again merging fashion and technology, offering a collectible piece that reflects both style and innovation.

What do you think of Apple’s new iPhone Pocket design? Share your thoughts in the comments below.