Apple Pre‑Orders Now Live for iPhone 17e, MacBook Neo, M5 Macs and More

Apple has opened global pre‑orders for several newly announced devices, including the iPhone 17e, MacBook Neo, updated MacBook Pro and MacBook Air models with M5 chips, the M4 iPad Air, and two new Studio displays. Orders began at 6:15 a.m. Pacific Time, with shipments and in‑store availability scheduled for March 11.

The devices are available through Apple’s online store worldwide, with pre‑order availability starting simultaneously across regions. Because of that synchronized launch, the exact start time varies by location.

Apple Products Available for Pre‑Order

The current pre‑order wave includes updates across Apple’s phone, tablet, computer, and display lineup.

The newly introduced MacBook Neo is a 13‑inch laptop powered by Apple’s A18 Pro chip. The device starts at $599 and is offered in four colors: Silver, Indigo, Blush, and Citrus.

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Apple’s iPhone 17e starts at $599 with 256GB of base storage. The device includes Apple’s A19 chip, MagSafe support, and the company’s C1X modem for cellular connectivity.

Apple is also accepting orders for its new MacBook Pro lineup with M5 Pro and M5 Max chips. Pricing begins at $2,199 for the 14‑inch model and $2,699 for the 16‑inch model, with the update also bringing faster SSD storage.

The MacBook Air has also been refreshed with the M5 chip and now starts at $1,099 with 512GB of base storage.

In tablets, Apple is offering the updated iPad Air with an M4 chip, 12GB of RAM, and Wi‑Fi 7 support, starting at $599.

Apple’s new external displays are also included in the pre‑order window. The Studio Display starts at $1,599 with standard glass or $1,899 with nano‑texture glass, while the Studio Display XDR starts at $3,299 with standard glass or $3,599 with nano‑texture glass. Both displays include Thunderbolt 5 connectivity, with the XDR model adding mini‑LED technology and a 120Hz refresh rate.

Global Pre‑Order Start Times

Apple opens pre-orders worldwide at the same moment. Orders begin at 6:15 a.m. Pacific Time, which converts to different local times depending on region.

Region	City/local time
Los Angeles (United States West)	6:15 a.m. PST
Denver (United States Mountain)	7:15 a.m. MST
Chicago (United States Central)	8:15 a.m. CST
New York (United States East)	9:15 a.m. EST
Vancouver (Canada West)	6:15 a.m. PST
Toronto (Canada East)	9:15 a.m. EST
São Paulo (Brazil East)	11:15 a.m. BRT
London (United Kingdom)	2:15 p.m. GMT
Lisbon (Portugal)	2:15 p.m. WET
Berlin (Germany)	3:15 p.m. CET
Paris (France)	3:15 p.m. CET
Madrid (Spain)	3:15 p.m. CET
Rome (Italy)	3:15 p.m. CET
Amsterdam (Netherlands)	3:15 p.m. CET
Brussels (Belgium)	3:15 p.m. CET
Vienna (Austria)	3:15 p.m. CET
Stockholm (Sweden)	3:15 p.m. CET
Zurich (Switzerland)	3:15 p.m. CET
Warsaw (Poland)	3:15 p.m. CET
Oslo (Norway)	3:15 p.m. CET
Helsinki (Finland)	4:15 p.m. EET
Tallinn / Baltic Region	4:15 p.m. EET
Riyadh (Saudi Arabia)	5:15 p.m. AST
Dubai (UAE)	6:15 p.m. GST
Mumbai / New Delhi (India)	7:45 p.m. IST
Jakarta (Indonesia West)	9:15 p.m. WIB
Singapore	10:15 p.m. SGT
Hong Kong	10:15 p.m. HKT
Beijing / Shanghai (China)	10:15 p.m. CST
Taipei (Taiwan)	10:15 p.m. CST
Seoul (South Korea)	11:15 p.m. KST
Tokyo (Japan)	11:15 p.m. JST
Perth (Australia West)	10:15 p.m. AWST
Sydney / Melbourne (Australia East)	1:15 a.m. AEDT (Thursday)
Auckland (New Zealand)	3:15 a.m. NZDT (Thursday)

How to Place an Apple Pre‑Order

Apple allows customers to place pre‑orders through its website or the Apple Store app. The typical ordering process follows these steps:

Visit the Apple Online Store or open the Apple Store app on iPhone or iPad.
Choose the product and select configuration options such as storage capacity or color.
Sign in using an Apple ID.
Confirm payment method and shipping or pickup details.

Apple notes that the Apple Store app can process orders faster during periods of heavy traffic, which can matter in the first hours of availability when popular configurations may sell out.

Release Date

All of the newly announced devices are scheduled to launch on March 11. Customers who complete pre‑orders early typically receive shipments on release day, while later orders may ship later depending on demand and configuration availability.