Grok just got smarter Visual Intelligence on iPhone

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Key Takeaways:

What is Grok Vision?: Grok Vision uses your iPhone’s camera to identify objects and provide spoken, conversational AI responses about them.
vs. Apple’s AI: Unlike Apple’s static recognition, Grok Vision offers dynamic, voice-based AI conversations about what it sees.
Accessibility and Cost: The feature is free for all compatible iPhones, while Android users need a paid subscription for access.
The Bigger Picture: Grok’s conversational approach to visual AI is making advanced features more natural and universally accessible.
Key Advantages: Advantages include real-time analysis, multi-language support, and no new hardware requirements for iPhone users.

With its latest update, xAI’s chatbot can now see the world through your iPhone camera and talk to you about it in real time. It’s so good, this feels like what Apple’s Visual Intelligence should have been. But instead, we’re getting it through third-party apps like ChatGPT—and now, Grok. Here’s what Grok’s new vision capabilities look like and how they compare to Apple’s Visual Intelligence.

What exactly is Grok’s new vision mode?

Grok Vision turns your iPhone camera into a real-time AI lens. You can point it at anything—a product, a signboard, a plant, a document—and just ask, “What am I looking at?” Grok will talk back instantly. Not with a pop-up with some text, but with a natural-language reply, right out loud.

But it doesn’t stop there. You can have an ongoing conversation while the camera stays on. Ask follow-ups, switch topics, or even change Grok’s personality. There are built-in personas like Translator, Therapist, Storyteller, Conspiracy Theorist, and Motivator. It’s weirdly fun, and surprisingly useful.

And yes, it speaks multiple languages. You can talk to Grok in Hindi, French, Spanish, Japanese, and more. You can switch languages mid-convo, and it handles it smoothly. Also, it has memory, so it can remember things it has seen and heard in that conversation.

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This feels more like having a human companion who sees what you see and responds with context—not just a glorified scanner.

To access it, open the Grok app, tap on voice mode, and then on the camera icon. Now, you can talk to Grok and also let Grok see through either the back or front camera. You can either show your homework and ask it to provide answers or show a broken bike and ask it to explain the process of fixing it.

How it compares to Apple’s Visual Intelligence

Apple’s own Visual Intelligence (coming in iOS 18) works on a limited number of devices like the iPhone 15 Pro and iPhone 16. It uses image recognition to pull info about pets, objects, or places—but you only get static text responses. No voice. No memory. No personality.

And while Apple relies on integrations like Google Lens or ChatGPT to complete the task, Grok skips the middleman and gives you the answer, directly, with flair.

Grok works on every iPhone, not just Pro models

Unlike Apple’s Visual Intelligence, which is hardware-gated, Grok’s new vision mode works on any iPhone that can run the app. You don’t need an A17 chip or the latest iOS—just install, open, and explore.

Android users currently need the $30/month SuperGrok plan to unlock this feature, but iPhone users get it for free—no subscription required.

Why this matters

Grok is redefining what AI vision on smartphones should feel like: natural, responsive, and inclusive. Instead of limiting powerful features to premium devices, it makes them available to everyone. And while Apple’s version might catch up eventually, Grok is already miles ahead.

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