iPhone 17 Pro Max tops Q4 2025 sales, Apple secures half of top 10 list

Apple dominated the global smartphone market in Q4 2025, with its iPhone lineup claiming half of the top 10 best-selling devices, according to the latest report from Counterpoint Research.

The iPhone 17 series led the charts, securing the top three spots worldwide. The iPhone 17 Pro Max emerged as the best-selling smartphone of the quarter, followed by the iPhone 17 and iPhone 17 Pro. These models played a key role in strengthening Apple’s position during the holiday-driven quarter.

Counterpoint Research iPhone 17 series took the top three spots

Apple leads global rankings, Samsung follows

Apple placed five devices in the top 10. In addition to the iPhone 17 lineup, the iPhone 16 ranked fourth, while the iPhone 16e secured the eighth spot. Notably, the iPhone Air did not make the list.

Samsung followed with four entries, including the Galaxy A56, Galaxy A36, Galaxy A07, and its flagship Galaxy S25. Xiaomi rounded out the list with the Redmi A5 at ninth place.

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Counterpoint noted that the top 10 smartphones accounted for 23% of global smartphone sales in Q4 2025. The iPhone 17 Pro Max alone contributed 5%, highlighting its strong demand.

Apple also maintained consistent performance throughout the year, frequently occupying the top three positions. The iPhone 16 stood out as the only device to appear in the top 10 across all four quarters, leading in most periods except the final quarter.