Meta is turning Instagram, Facebook, and WhatsApp into subscription apps

Meta is expanding its subscription strategy across Instagram, Facebook, and WhatsApp worldwide, giving users access to additional features that are not available in the standard versions of the apps.

Instagram Plus, Facebook Plus, and WhatsApp Plus are now rolling out

According to TechCrunch, the subscriptions are priced at:

Instagram Plus for $3.99/month
Facebook Plus for $3.99/month
WhatsApp Plus for $2.99/month

Instagram Plus adds several exclusive features, including:

Story rewatch tracking
Unlimited Story audience lists
Weekly Story spotlighting
Super Heart animated reactions
Custom app icons
Custom profile bio fonts
Stories lasting longer than 24 hours
Searchable Story viewer lists
Posting to profiles without appearing in follower feeds
Quiet Story previews that do not register as Story views

Facebook Plus offers many of the same features as Instagram Plus. Meanwhile, WhatsApp Plus adds features such as app themes, custom ringtones, more pinned chats, list customization, and premium stickers.

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Meta is also introducing new AI and creator-focused plans

Meta is also expanding its subscription strategy beyond social apps with new Meta One plans aimed at AI users, creators, and businesses.

Meta’s AI-focused subscriptions include:

Meta One Plus for $7.99/month
Meta One Premium for $19.99/month

The AI-focused plans offer higher usage limits, more advanced reasoning models, and expanded image and video generation tools.

Meta’s head of product, Naomi Gleit, said the company is also preparing separate Meta One plans for creators and businesses:

Meta One Essential for $14.99/month
Meta One Advanced for $49.99/month

These subscriptions include features such as verified badges, impersonation protection, advanced analytics, scheduling tools, better search visibility, and audience growth tools across Instagram and Facebook.

Meta says some AI subscription plans will begin testing next month in Singapore, Guatemala, and Bolivia. Creator-focused plans are also starting tests in Saudi Arabia, Morocco, Thailand, and Bangladesh.

The company describes Meta One as a broader effort to unify subscriptions and premium features across all Meta platforms.

Would you pay monthly for Instagram Plus, Facebook Plus, or WhatsApp Plus features? Share your thoughts in the comments below.