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After more than a decade at the helm, Tim Cook will hand over the CEO role to John Ternus as part of Apple’s long-planned succession strategy.
Tim Cook is stepping down as CEO of Apple, with John Ternus set to take over later this year.
Cook will remain in the role through the summer, with Ternus officially stepping in as CEO on September 1, 2026. Ternus, who has spent more than two decades at Apple, currently leads hardware engineering and has been closely involved in the development of the iPhone, Mac, and several other major products. As part of the transition, he will also join Apple’s Board of Directors.
Cook isn’t leaving Apple entirely. He will move into the role of executive chairman, meaning he will continue to be involved in certain aspects of the company. Apple says this will include working with policymakers and staying engaged in broader strategic matters.
In his statement, Cook described his time as CEO as the greatest privilege of his life. He reflected on the team at Apple and the work they’ve accomplished together over the years, while expressing strong confidence in Ternus as his successor.
Ternus, who has been with Apple for more than two decades, currently leads hardware engineering and has played a key role in shaping several of the company’s most important products. During his time at Apple, he has worked closely with both Steve Jobs and Cook. In his statement, Ternus said he is honored to step into the role and plans to build on the foundation Apple has established.
Apple says this transition has been in the works for some time as part of a long-term succession plan. The company’s board has already approved the move. As part of the leadership changes, Arthur Levinson will take on the role of lead independent director.
Apple has not pointed to a single reason behind Cook’s decision to step down. Instead, this appears to be a planned and carefully managed transition. Cook has led Apple for over a decade, and the company is known for handling leadership changes through long-term internal planning.
Bringing Ternus into the CEO role now suggests Apple is choosing a stable moment to make the shift rather than reacting to external pressures. Keeping Cook involved as executive chairman also helps ensure continuity, allowing Ternus to take full control of day-to-day operations while still benefiting from Cook’s experience.
This leadership change marks the end of Cook’s 15-year tenure as CEO, a period that began in 2011 following Steve Jobs. Under his leadership, Apple expanded far beyond the iPhone, growing into a company valued at over $4 trillion. The company also introduced major products such as the Apple Watch and AirPods, while significantly expanding its services business.
Ternus steps into the role at a time when Apple faces new challenges, including rising competition in artificial intelligence and mixed reactions to some of its recent products.
How this leadership transition shapes Apple’s future remains to be seen.