Foldable iPhone price leak suggests Apple is entering a whole new league

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A new report has revealed more details about Apple’s long-rumored foldable iPhone, and the biggest takeaway is its expected price.

According to Bloomberg’s Mark Gurman, Apple’s first foldable iPhone could cross the $2,000 mark in the U.S. It’s still unclear whether that applies to the base model or higher storage variants, but either way, it places the device in an entirely new price category for iPhones.

The foldable iPhone is reportedly expected to debut in September, with availability likely following a month or two later.

A foldable iPhone that could redefine Apple’s premium lineup

For context, Apple’s current top-tier model, the iPhone 17 Pro Max, already reaches $1,999 at its highest configuration. If the foldable starts around that range, higher storage options could push the price significantly further, potentially approaching $2,799 based on Apple’s typical pricing strategy.

There’s also speculation around branding. Apple may position the device under a new “Ultra” label, aligning it with its most premium offerings across categories.

On the hardware side, the foldable iPhone is expected to feature a book-style design that opens into a larger display, making it better suited for media consumption, multitasking, and gaming. Reports suggest a 7.7-inch inner display paired with a 5.3-inch outer screen.

To maintain a slim profile, Apple is likely to make a few trade-offs. The device may include a dual-camera setup instead of a triple-camera system, along with a single front-facing camera. Face ID is also expected to be absent due to space constraints, with Apple instead opting for a Touch ID power button.

Another key focus appears to be the display crease. Early reports indicate Apple is working to make it far less noticeable, though it may not be completely invisible.

A clear shift toward a new iPhone category

If Apple does cross the $2,000 mark, it won’t just be launching another iPhone, it will be introducing a new tier altogether.

The foldable iPhone is shaping up to sit somewhere between an iPhone and an iPad, targeting users who want a more versatile device and are willing to pay a premium for it.

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