When is the best time to buy an iPhone in 2025

Buying an iPhone isn’t just about selecting the right model. You should also consider the best time to buy an iPhone to get a good deal. Whether you’re eyeing the latest iPhone, considering an older model, or looking for a budget-friendly refurbished device, knowing when to buy can save you a significant amount of money.

In this guide, I’ll explain some things to consider about the best times to buy an iPhone so that you make a smart choice.

Apple’s iPhone release schedule and price trends

Every year, Apple usually announces new iPhones in September, with pre-orders opening shortly after and official sales beginning within a week or two.

This annual release cycle causes a predictable trend in iPhone prices. When new iPhones launch at full price, older models from the previous years typically see significant price drops. If you’re looking for a discount, waiting until a new iPhone is announced can be a smart strategy, as Apple often discontinues or lowers prices on previous-generation devices.

At the same time, third-party retailers and carriers may offer trade-in deals or promotions to clear out older stock. This makes it an ideal time to buy last year’s iPhone at a reduced price.

Best times to buy an iPhone in 2025

Considering Apple’s annual release cycle and iPhone price trends over recent years, here are some of the best times to get great deals on an iPhone purchase.

Right after launch (September-October)

If you want to buy the latest iPhone, go for it right after its official launch in September or October, as this is the time when trade-in offers and carrier deals are often at their peak. So you can upgrade your device at a good price. Moreover, you can easily get the specs and colors you want on your device since the stock is plentiful.

This is also the time when there are usually massive discounts on last year’s iPhone or even older devices, especially on third-party retailers like Amazon. So, if you want to save money, this is a great time to buy the iPhone you’ve got your eyes on.

Black Friday & Cyber Monday (November)

Black Friday and Cyber Monday are the biggest shopping days of the year, just before the festive season. Therefore, they’re one of the best times to buy an iPhone with major discounts. Retailers, carriers, and even Apple offer limited-time deals, often bundling iPhones with gift cards, accessories, or trade-in bonuses.

Whether you’re looking for the latest model or a previous-generation device, these sales events provide some of the biggest price cuts of the year, making it an ideal time to upgrade.

Holiday Sales (December-January)

Whether you’re upgrading for yourself or gifting a loved one, the holiday season brings a wave of discounts, making December and January a great time to buy an iPhone.

Retailers offer special promotions, bundle deals, and financing options to attract last-minute shoppers and post-holiday buyers.

Additionally, gift card offers and clearance sales on older models can provide extra savings, making it a smart time to buy.

Back-to-School Promotions (July-August)

If you’re a student or buying an iPhone for a student, don’t miss the back-to-school sales. Apple and major retailers offer student discounts and education-focused deals during July and August, making it a great time to buy an iPhone or even an iPad or Mac.

These promotions often include trade-in bonuses, gift cards, or discounts on accessories, helping students and teachers save on their tech upgrades.

Best times to buy a certified refurbished iPhone in 2025

If you’re on a budget and don’t want to splurge on a new iPhone, consider getting a refurbished device at a discount. A refurbished iPhone is a pre-owned device that has been returned, tested, repaired if required, and resold at a lower price. These phones may come from customer returns, trade-ins, or unsold inventory, but they are inspected to ensure they function just like new ones.

The best time to buy a refurbished iPhone is the same as that of buying a new iPhone. Look out for deals during Black Friday, Cyber Monday, the Christmas holidays, and the back-to-school season.

However, not all refurbished iPhones are the same, so it’s important to purchase from reputable sources like Apple, major carriers, or certified third-party retailers. A certified refurbished iPhone is thoroughly tested and repaired if needed. It comes with a warranty, making it a reliable and affordable alternative to buying new.

Pros and cons of refurbished devices

Pros:

Lower price compared to a brand-new iPhone
Professionally tested and repaired to ensure functionality
Often comes with a limited warranty (Apple offers a one-year warranty on certified refurbished devices)
More environmentally friendly by reducing electronic waste

Cons:

May have minor cosmetic imperfections
Battery health may not be at 100% (though Apple replaces batteries in its refurbished models)
Limited availability, as stock depends on trade-ins and returns
May not always come in the original packaging

How to ensure quality and warranty: Is a refurbished iPhone worth it?

Before buying a used iPhone, be sure to check the return policy, verify battery health (especially for third-party sellers), and ensure the phone is unlocked or compatible with your carrier.

Moreover, always buy from certified sellers such as:

Apple’s Certified Refurbished Store: Offers fully tested devices with genuine Apple parts and a one-year warranty.
Major carriers (Verizon, AT&T, T-Mobile, etc): They sell refurbished iPhones with warranties and flexible payment plans.
Trusted third-party retailers (Best Buy or Amazon Renewed): Ensure the device is labeled as “certified” and check warranty details before purchasing.

When and how to find the best iPhone deals?

Finding the best iPhone deals can be a bit tricky, but with the right strategy and timing, you can save big. Here are some tips to help you find the best iPhone deals:

Know the Best Times to Buy: Follow the times we’ve mentioned above, such as after the official release, during Black Friday and Cyber Monday, holiday sales, or back-to-school season.
Check Carrier Deals and Promotions: Many carriers and retailers offer trade-in deals, allowing you to exchange your old phone for a credit toward a new iPhone. Also, look out for promotions offering discounts or free iPhones when switching to a new carrier or signing up for a new plan.
Shop at Authorized Retailers: Sometimes Apple offers promotions, including gift cards or discounts on accessories with iPhone purchases. Retailers like Amazon, Best Buy, and Walmart frequently have discounts, especially during sales events like Prime Day or Black Friday.
Look for Refurbished or Open-Box Options: Apple offers refurbished phones that are inspected, tested, and come with a warranty, making them a reliable and cost-effective choice. Moreover, retailers often sell open-box or slightly used models at discounted rates.
Consider the Model and Storage: You can often save money by purchasing the previous year’s iPhone model, which typically still offers excellent performance. And if you don’t need tons of storage, choosing a lower-capacity iPhone can save you money without sacrificing essential features.

Regional considerations

The best time to buy an iPhone can vary depending on the country you’re in, as local holidays, shopping events, and retailer-specific promotions influence pricing.

For instance, in India, Diwali is one of the biggest shopping seasons in India, with many retailers offering significant discounts, promotions, and festive bundles. This is an ideal time to find deals on iPhones, especially if you’re looking for models that are a year or two old.

Similarly, many European countries have summer sales, often in July, where you may find iPhones at discounted prices.

Furthermore, prices may vary significantly depending on the country due to taxes and import duties, so it’s worth checking prices across neighboring regions before making a purchase.

Currency exchange rates can have a big impact on the cost of an iPhone, especially if you’re considering buying from another country. If the exchange rate is favorable, purchasing an iPhone from the U.S. or Europe might be cheaper, even with international shipping. However, keep in mind potential customs duties and VAT taxes.

Lastly, exchange rates fluctuate a lot, so the best time to buy might be when your local currency is strong. Some online stores offer to lock in exchange rates for a short period, allowing you to purchase at a favorable rate.

Signing off

I hope this guide has answered all your questions about the best time to buy an iPhone. If you’re considering a purchase in 2025, check out our article on which iPhone to buy.

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